In a world where the complexities of human innovation often seem bound by limitations, there’s a company that believes the power of technology can shape the future. This belief is what drives Addverb Technologies to push beyond the conventional, where the strength of the human soul and the limitless potential of robotics intersect. Sharing the journey, Sangeet Kumar, the Co-founder and CEO, says that it began with a vision to create solutions that not only enhance efficiency but also transform entire industries. At its core, Addverb understands that technology isn’t just about tools—it’s about empowering people and enabling them to achieve the unimaginable.
Through a unique blend of AI-driven automation, state-of-the-art robotics, and the relentless pursuit of excellence, Addverb has unlocked new dimensions of possibility. Whether in manufacturing, healthcare, or logistics, the company’s innovations move faster, think smarter, and act with precision, far beyond what one once thought possible. In doing so, Addverb does more than create technology—it brings human aspirations to life, helping shape a future where technology elevates every human endeavour.
Pioneering Technovation with Seamless Integration
The journey of Addverb began with a shared curiosity about solving complex challenges and transforming how industries operate. In 2016, Sangeet, along with his Co-founders Satish Shukla (CMO), Bir Singh (CBO), Prateek Jain (COO), and the team took a bold step to launch Addverb, leveraging their collective experience in the industrial sector, where they were building large factories and warehouses and implementing automation solutions. Through their work, they identified a gap in the market.
While some companies focused on robotics and others on conventional automation, both sides often failed to appreciate the value that the other could bring. The team recognized the need for a seamless integration of both approaches, each suitable for different applications but unified under a common software layer. This insight led to the creation of Addverb, with a vision to bridge the worlds of robotics and automation.
Addverb’s guiding philosophy revolves around relentless innovation, integrity, and delivering tangible value to clients. Over the past eight years, the company has grown into one of India’s leading automation firms, known for its practical, efficient, and sustainable solutions. The company’s unique 4D approach—Discover, Design, Develop, and Dedicate—has enabled it to offer comprehensive end-to-end automation solutions, from selecting the right technology for clients’ needs to providing personalized solutions and dedicated after-sales support.
Through continuous innovation and a commitment to excellence, Addverb has expanded its presence across industries such as manufacturing, logistics, and retail, solidifying its position as a trusted leader in industrial automation. Its focus on building lasting client relationships has made it a global name in the field of automation.
Driving Innovation and Excellence
Staying ahead in the rapidly evolving automation landscape requires a proactive mindset, agility, and a steadfast commitment to innovation. Addverb ensures it remains at the forefront by dedicating significant resources to research and development, alongside forming strategic collaborations with global technology partners.
With two advanced R&D centres, one in Noida and another in Fremont, California, Addverb stays closely connected to emerging technologies and global market trends. The company’s manufacturing facilities, including one of India’s largest mobile robot manufacturing plants, allow for scalable production and efficient delivery of high-quality solutions.
Addverb fosters a culture of experimentation and rapid refinement, empowering its teams to innovate and adapt swiftly to emerging industry needs. By encouraging continuous learning and collaboration, the company not only keeps pace with industry trends but actively shapes the future of automation. This ensures that their solutions remain forward-thinking and closely aligned with their clients’ evolving demands.
Balancing operational excellence with client expectations requires a comprehensive understanding of both technological capabilities and customer needs. At Addverb, transparency and close collaboration with clients is key, ensuring alignment with their objectives from the very beginning.
Advanced technologies like Digital Twin are integrated into Addverb’s approach, enabling the creation of virtual replicas of robotic systems and warehouse operations. This digital model helps optimize performance, anticipate potential challenges, and improve efficiency before deployment, ensuring seamless operations for clients.
Safety and security are also at the core of Addverb’s robotic solutions. Equipped with multiple safety features such as collision avoidance, emergency stop mechanisms, and real-time monitoring, Addverb’s robots provide a secure working environment. Stringent quality control and security protocols further reinforce the reliability and safety of their solutions. By combining cutting-edge technology, safety measures, and a client-centric approach, Addverb consistently meets client expectations while driving operational excellence, establishing itself as a trusted partner in the automation space.
Driving Innovation and Empowerment
Sangeet says, “At Addverb, cutting-edge technologies like AI, IoT, and advanced robotics are at the heart of the solutions we develop. We ensure they are efficient, scalable, and tailored to meet our clients’ unique needs.”
He furthers that strategic partnerships with industry leaders like NVIDIA and Intel are instrumental in enhancing the performance and capabilities of their systems. NVIDIA’s powerful AI computing platforms accelerate real-time decision-making in robotics, while Intel’s advanced processors optimize computing efficiency, enabling Addverb to deliver high-performance automation solutions. These collaborations allow it to create future-proof technology that not only meets current demands but stays ahead of the curve in innovation.
From streamlining warehouse logistics to refining production workflows, Addverb continuously integrates emerging technologies that align with its clients’ goals. This tech-forward approach ensures it remains competitive in an industry that thrives on constant innovation, allowing the firm to push boundaries and deliver transformative solutions across a wide range of sectors.
“Our workforce is a key driver of our success,” says Sangeet. With over 800 employees representing more than 20 countries, Addverb boasts a diverse, multidisciplinary team. The average age of our employees is 27, which gives the organization a dynamic, youthful energy and a strong ability to adapt to the ever-evolving automation landscape. The firm prioritizes providing opportunities for young talent to work on real-world projects from the start of their careers, enabling them to contribute meaningfully.
At Addverb, says Sangeet, “We emphasize growth, skill development, and empowerment. We offer a variety of learning and development programs, mentorship, and skill-building workshops to ensure our employees are continuously advancing in their careers. We encourage initiative and empower individuals to take on new challenges, fostering leadership potential. This commitment to continuous learning and development ensures that our workforce remains resilient, innovative, and future-ready.”
Advice for Aspiring Entrepreneurs
One particular instance that stands out for Addverb was during the COVID-19 pandemic. Faced with unprecedented challenges, the team demonstrated exceptional resilience and creativity. Despite the disruptions, they adapted quickly, finding alternative ways to keep production and R&D operations running safely and efficiently. The team worked tirelessly, embracing remote collaboration, streamlining processes, and innovating new solutions to address the unique challenges posed by the pandemic. This experience reinforced their belief in the strength of their collective ability to overcome adversity.
For aspiring entrepreneurs, the team at Addverb advises focusing on understanding the market’s real needs, being relentless in the pursuit of innovation, and surrounding themselves with a team that shares their vision. The field of automation is challenging yet rewarding, requiring a deep commitment to solving problems that matter. Staying curious, being adaptable, and prioritizing solutions that add value to clients and society is key. Success in automation, they believe, is as much about resilience and grit as it is about technical expertise.
Shaping the Future of Automation
Looking to the future, Addverb envisions continuing to be a pioneering force in the automation industry, expanding into diverse sectors and reshaping industries with innovative, intelligent solutions. The company aims to extend its expertise beyond traditional applications, exploring fields such as security and surveillance, medical robotics, and other cutting-edge robotic solutions to address complex challenges across various domains.
In the security sector, Addverb is developing advanced robotic systems to enhance surveillance, monitoring, and response capabilities, helping create safer environments for businesses and communities. In the medical field, the company is exploring robotics solutions to assist in surgery, diagnostics, and patient care, ultimately contributing to improved healthcare outcomes.
Addverb’s aspirations go beyond expanding into new markets. The company is committed to revolutionizing industries by seamlessly integrating robotics and automation into everyday processes, optimizing productivity, and driving efficiencies across sectors. By continuously innovating and adapting to the ever-changing needs of the market, Addverb is poised to solidify its position as a global leader in automation technology, propelling India’s growth as a hub for advanced robotics and smart manufacturing solutions.
