Prime Highlights:
- Figma unveils four AI tools—Sites, Make, Buzz, and Draw—leaving itself one destination design platform.
- The tools consolidate website creation, AI-powered coding, marketing copywriting, and vector sketching under the banner of Figma’s platform.
Key Facts:
- Figma Sites allows designers to create live websites from Figma designs using AI-generated code and templates.
- Figma Make, powered by Anthropic’s Claude 3.7, transforms design specs into functional prototypes and apps.
- Figma Buzz provides AI-powered marketing content creation, and Figma Draw features vector drawing capabilities on par with Adobe Illustrator.
Key Background
At its latest Config event, Figma introduced a major expansion of its platform, with four new AI-powered tools that are meant to simplify the product design process and minimize the utilization of third-party tools. Through this, Figma has now become a direct competitor to mature platforms such as Adobe, WordPress, and Canva.
Figma Sites is a website builder that is in perfect harmony with Figma Design, allowing users to turn their designs into live websites. It comes with a variety of presets for layouts, blocks, templates, and interactions to make website creation easy. It has the ability to add custom interactions and animations through coding or by utilizing the tool’s ability to generate code based on text descriptions. Live today in beta, Figma Sites is live for seat-up users now, with AI-created code features incoming to arrive in weeks and a content management system later in the year.
Figma Make is a coding tool using AI that transforms design ideas into operational prototypes and applications. Powered by the Anthropic’s Claude 3.7 model, it allows users to turn text-based descriptions or existing designs into operational pieces, like an animated music player. Figma is investigating third-party integrations and design systems to further broaden the capabilities of Make.
Figma Buzz is meant to make content creation for marketing faster. The platform enables designers to design brand-approved templates and assets that marketers can utilize to compose emails, social media posts, and ads instantly. Figma Buzz includes generative AI-driven image generation and editing and bulk asset generation from spreadsheet data. Buzz is in beta but available to everyone.
Figma Draw brings vector illustration capabilities natively into the Figma environment, providing equivalent capabilities to Adobe Illustrator. Users can create and edit scalable images and logos with different brushes, texture effects, and vector editing capabilities. Figma Draw is available broadly to full-seat customers and is included in Figma Design, with some capabilities also included in Sites, Slides, and Buzz.
These revelations follow Adobe’s unsuccessful $20 billion bid for Figma, which points to Figma’s increasing grip on the creative software space. With its expansion of tools, Figma seeks to offer a full, AI-driven platform that supports the entire product design process with fewer third-party apps and the highest possible consistency of the design experience.
