Prime Highlights
- Shade has raised $14 million to improve how creative and marketing teams store and search large video libraries. The company aims to help users find content faster using simple language-based search tools instead of manual browsing.
- The platform allows users to search videos in plain English and quickly find exact moments, making it easier to manage large media files.
Key Facts
- Shade has now raised a total of $20 million, with backing from investors including Khosla Ventures, Construct Capital, Bling Capital, General Catalyst, SignalFire, and Contrary.
- The system supports features like auto-tagging, transcription, facial recognition, and instant file access without waiting for full downloads.
Background
Shade, a New York-based startup, has raised $14 million in a new funding round to improve how creative and marketing teams store and search large video libraries. The company aims to help users find content faster using simple language-based search tools instead of manual browsing.
The startup builds a cloud storage platform for agencies, sports media teams, consumer brands, real estate companies, and podcasters. It focuses on solving a growing problem where rising content creation leads to large and complex media libraries that are hard to manage.
The funding round was backed by Khosla Ventures, Construct Capital, and Bling Capital. The company has now raised a total of $20 million, with participation from other investors including General Catalyst, SignalFire, and Contrary.
Shade was founded by CEO Brandon Fan and CTO Emerson Dove, who built the platform after facing problems with existing tools while handling large media files.
The platform allows users to search videos using plain English queries. It can identify exact moments in videos, show timestamps and improve search results using auto-tagging, transcription and facial recognition.
The company lets users open files instantly, without waiting for a full download. Shade markets its product as a key tool for creative teams, helping them handle content better as digital media production continues to rise.
